Searching for topics on Lux MotivBase Trends
Searching for terms that need multiple topics
Filtering searches for different demographic groups
What is a macroculture vs. a microculture topic universe?
How should I pick topics for microcultures?
How should I choose between synonyms?
How do I search for topics not in the autocomplete list?
What is the recommended time frame for searches?
Can I monitor my brand with Lux MotivBase Trends?
Creating, naming, and saving workspaces
Pinning searches you run often
Exporting searches to a PowerPoint presentation
Viewing more topics in the microculture universe
What are the stats in the Statistics & Demographics section?
What are the cultural themes reported by Motivbase?
How many topics should a search include for cultural analysis?
How do I interpret the microculture universe topics?
How do I know the sentiments around a topic?
Why do I see different topic universes in different, similar searches?
Should I worry if the articles in a cultural universe are old?