A topic is exactly what it sounds like: a topic of conversation!

It best describes what the consumer is discussing in a particular context.

It can be a single or multi-word entity. For example, "can liners" (multi-word topic about the liners used in cans) and "kombucha" (a single word describing a trendy fermented beverage) are both topics.

When you start typing in the search bar, Lux MotivBase recommends topics to study, pulled directly from consumer conversations.

Note: Lux MotivBase only allows you to search for topics present in consumer conversations during a particular period. It does not allow open text search of topics that are not widely used enough in conversation to be meaningful.