There are four basic rules for searching:
You can only search topics that exist within Lux MotivBase.
If a topic doesn't exist, it could mean that consumers refer to that topic using different terminology (in which case, you'll need to consider synonyms), or it may be too niche to be detected by our algorithm.
Start by typing out your search word-by-word and see what topics the system suggests. Begin with singular topics as well (drink, not drinks; candy not candies) to capture more possible topics.
Your search should aim to focus on a single topic that captures your subject.
Having fewer topics simplifies interpretation and analysis, but you may add as many search terms as the data will allow.
MotivBase will always calculate results for searches that have enough connecting topics to allow for an accurate picture of the cultural universe you’re interested in.
If the resulting cultural universe looks wrong, try different searches to find the right context.
After you search for a topic, look at the macroculture universe to ensure that you’ve landed in the right culture.
These 30 topics are a powerful indicator of the context of your search keyword. Pick the keyword(s) that feels closest to what you're looking for based on the cultural analysis topics provided.
Are you seeing topics you’d expect to see?
Does the language look like consumer language, or industry insiders?
You’ll notice in the example above that the first search, oral rehydration solutions focuses on extreme solutions for those who are experiencing medical levels of dehydration. The second search, sports drinks, is more focused on a post-workout routine: healthy snacks, hygiene, and hydration. Finally, the search for electrolytes drinks speaks more to consumers who are looking to optimize their health on their own as a part of a total approach to wellness, including digestive issues, natural health solutions, and nutritional deficiencies.
Depending on your industry and question, you need to judge which culture is a right fit for your question.