The MotivAI platform offers a natural language search experience, making it easier than ever to find the specific cultural insights you need.

How to query MotivAI?

A query in the context of the MotivAI platform is essentially a question or statement you input to decode the meaning behind a topic, idea, or trend.

Unlike traditional search engines, our platform is specifically built to analyze the structure and context of language in real-time to uncover major themes and consumer perceptions in either the US or UK.*

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*We will be offering more global markets in coming months.

Of course, there are some best practices to get the most out of your question.

A good question is a Consumer-centric question.

MotivAI is built on our principles of cultural analysis, and therefore the best questions are questions about consumers and not industry.

MotivAI excels at answering questions that aim to understand the present landscape of consumer perceptions or industry trends. For instance:

These queries are designed to tap into the platform's ability to analyze language structures and decode themes shaping a particular topic.

What can’t MotivAI answer (yet)?

At this stage, MotivAI is not designed to provide literal or straightforward answers to specific questions.

It’s also designed for consumer-centric questions about consumer-level behavior: not business ideas and strategies.

While the platform does offer predictive insights, its primary function is to analyze structures of language and decode systems of meaning to identify themes and demand spaces.

In other words, MotivAI doesn’t tell you what to do. It tells you how the consumer thinks.