Signals uses our Contextual Intelligence algorithm to spread the net wider and study the broader context of discussions consumers have around a topic or issue.

<aside> ❗ This is what separates Signals from any other type of social media tracker.

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This allows Signals to pinpoint those signals that are entering newly into the contextual boundary around a topic, and track its ongoing growth in relevance.

Signals is built to not just capture the dominant (often obvious) signals, but identify those that are not-so-obvious yet contextually relevant.

For more information on how to use signals, check out this article from our blog.