Below the insight cards and Zone of Innovation, you will find a list of full ethnographies that might offer cultural insights that help you further interpret the space.

There are two kinds of ethnographies listed here:

1. Custom ethnographies you have commissioned, and MotivAI has identified them as being useful additional reading to continue thinking through your question. These are listed in green.

2. Syndicated research projects. These are syndicated projects available to all clients that speak broadly to themes that relate to your question. These are listed in orange.