When you click the “Calculate Profiles” button, our AI anthropologist uses our demographic models and understanding of consumer beliefs, attitudes, values, fears, and motivations to go beyond what consumers are discussing and why and highlight more about who those consumers are. The profile is comprised of four components:

• Demographics: Characteristics of 18- to 74-year-old consumers participating in conversations about this topic.
• Psychographics: The values, core beliefs, and principles that influence preferences and decision-making.
• Lifestyle Choices: The preferences that define how individuals live and engage with the world around them.
• Purchasing Behaviors: Buying actions that reflect their values and beliefs, including what they purchase, when they purchase, where they shop, and how they make buying decisions.