Introduction

The output from Lux’s Consumer Insights Platform search is presented in the form of "Insight Cards."

Each insight card represents a single subgroup (or microculture) within the greater conversation about your topic. These cards provide concise overviews of the dominant subgroups relevant to your search, so you can quickly understand consumer interests and perceptions around your topic.

Insight Card components:

1. Theme: Each card starts by outlining the dominant theme of conversation that defines the subgroup when they discuss the topic of your question.
2. Underlying symbolism: Explains why the theme matters in consumers’ conversations and lives. In other words, this tells us what the topic of conversation (such as minimalism) symbolizes in their understanding of the world (the pursuit of a better planet via a zero-waste lifestyle).
3. Key insight: The key insight our AI anthropologist extracted from this subgroup’s conversations.
4. Aggregated consumer quote: A representative quote, distilled from thousands, capturing the core sentiment.

Quick exploration, not deep dives:

Insight Cards are designed for quick and easy explorations, providing a rich context for information at a glance.

They are not intended for in-depth analytical dives.

Our goal is to make anthropological insights readily accessible to increase agility in decision-making and ensure everyone from consumer insights teams to R&D teams can keep a human-centric, consumer-first approach to thinking.

For more contextual ethnographic insights, we always recommend consulting with one of our analysts in an inquiry. For in-depth, complex questions, we recommend contacting your consumer experience manager to pursue an **ethnographic report.**