<aside> ❗ Our contextually intelligent AI algorithm ensures we capture much more than the leading voices in a culture during the analysis phase.

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CONTEXT: Our ****AI engine understands context the same way an anthropologist in field innately would. Which means we don't need to rely on direct mentions of a topic in order to understand the broader context of conversations and meanings developing around that topic in culture. Through contextual intelligence, our ****Predictive Anthropology Platform is able to capture the voices of not just the lead users but also the followers and passive consumers that unknowingly contribute to a culture (represented by a topic or a series of topics).