The MotivAI assistant can help you action on the cultural insights delivered by the MotivAI platform.

To use it, click the assistant (robot) icon below your question:

Doing so will open the assistant dialogue:

To use the assistant at this point, simple ask it questions. It always starts with an open prompt, asking for the motivation behind your question (marketing, innovation, new product ideas, etc).

The best experience using MotivAI stems from answering this question first.