The strength indicator shows the strength of the connection between a particular factor (such as motivation) and the search topic. Since the indicator displays the relative strengths between the factors, the difference between each dot on the indicator is significant (i.e. four dots indicate a strength approximately 20% lower than five). Therefore, we recommend focusing on motivations, attitudes, values, or fears with the highest-rated strength score on the indicator.

For example, in the image below, we recommend focusing primarily on the first motivation (To regain control over their bodies and health) because the rest are slightly weaker.