There are two methods to ask questions about specific demographic groups.

1. Add the group to the question

Adding the demographic group to the question leads MotivAI to highlight the insights most relevant to that demographic group, and develop consumer profiles that align with that group.

2. Filter the data

You can also add a filter to the data by using the drop down menu beside apply. Using a filter boosts topics of conversation associated with a specific demographic group.

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You can find more info about how the filter works here: Filtering searches for different demographic groups