What is our Predictive Anthropology Platform?
How Lux for Predictive Anthropology compares to others
Foresight: Why the STEEP Model Falls Short in Capturing Human-Centric Market Dynamics
What is the Zone of Innovation?
How does Lux predict future states?
Why do the predictions anticipate different time frames?
Why doesn’t cultural maturity match my product’s maturity?
Why is a culture growing when sales are declining?
How should I enter a market that’s an established idea?
Why are different cultures growing at different rates?
How to use population in conjunction with maturity
How is the population size calculated?
Population not changing when adding search terms?
What is microculture/insight card maturity and population?
Does maturity and population change monthly?
Why did the maturity decrease between two time frames?
What happens when I filter searches by demographic groups?
Does family type capture marital status?
How is social class calculated?
Is your analysis representative of the overall population?
Why don’t I see data on consumers under 18 or over 74 years old?
How accurate are your predictions?
How do you handle digital noise/manipulation campaigns? ****
How does the algorithm ensure you’re not amplifying the loudest voice?
Why are consumer verbatims not provided?
Is there a way to identify the dominant social channels from my search?
Understanding MotivAI: Your Guide to Advanced Ethnographic Analysis
What is the MotivAI Research Assistant?
What is a MotivAI theme profile?
New Feature! Export for Predictive Anthropology
How to ask MotivAI a question.
Diving deeper into an insight card
Understanding consumer profiles
How should I prioritize insight cards?
Why does it take around 3 minutes for MotivAI to process the results of a search?
How do I open MotivAI Assistant?
Assistant: Tensions, Tempo, Patterns
How is the MotivAI Assistant built?
What kinds of tasks can I perform with Assistant?
Why do I get different results from similar questions?
Why does the same question give different results?
How do I ask questions about specific demographic groups?
Example question formats for MotivAI
How do I book an analyst inquiry?
How long does booking an inquiry take?
Searching for topics on Lux MotivBase Trends
Searching for terms that need multiple topics
Filtering searches for different demographic groups
What is a macroculture vs. a microculture topic universe?
How should I pick topics for microcultures?
How should I choose between synonyms?
How do I search for topics not in the autocomplete list?
What is the recommended time frame for searches?
Can I monitor my brand with Lux MotivBase Trends?
Creating, naming, and saving workspaces
Pinning searches you run often
Exporting searches to a PowerPoint presentation
Viewing more topics in the microculture universe
What are the stats in the Statistics & Demographics section?
What are the cultural themes reported by Motivbase?
How many topics should a search include for cultural analysis?
How do I interpret the microculture universe topics?
How do I know the sentiments around a topic?
Why do I see different topic universes in different, similar searches?
Should I worry if the articles in a cultural universe are old?
What are ethnographic factors?
How do you calculate ethnographic factors?
How do I interpret the strength indicators next to ethnographic factors?