What is predictive anthropology?
How Lux Consumer Insights compares to others
Why the STEEP Model Falls Short
How accurate are your predictions?
How do you handle digital noise/manipulation campaigns? ****
How does the algorithm ensure you’re not amplifying the loudest voice?
Why are consumer verbatims not provided?
Is there a way to identify the dominant social channels from my search?
What is the Zone of Innovation?
How does Lux predict future states?
Why do the predictions anticipate different time frames?
Why doesn’t cultural maturity match my product’s maturity?
Why is a culture growing when sales are declining?
How should I enter a market that’s an established idea?
Why are different cultures growing at different rates?
How to use population in conjunction with maturity
How is the population size calculated?
Population not changing when adding search terms?
What is microculture/insight card maturity and population?
Does maturity and population change monthly?
Why did the maturity decrease between two time frames?
Understanding the Consumer Insights Virtual Anthropologist
What is the Research Assistant?
How to access Lux’s virtual anthropologist?
How to ask the virtual anthropologist a question.
Diving deeper into an insight card
Understanding consumer profiles
How should I prioritize insight cards?
Why does it take around 3 minutes to process the results of a search?
Good questions to ask our virtual anthropologist
What can’t the virtual anthropologist do (yet)?
Why do I get different results from similar questions?
Why does the same question give different results?
How do I ask questions about specific demographic groups?
How do I open the research assistant?
Assistant: Tensions, Tempo, Patterns
How are the virtual anthropologist and research assistant built?
What kinds of tasks can I perform with Assistant?
What kind of questions can I ask when commissioning a custom report?
What happens after I brief in a custom report?
Do Lux for Predictive Anthropology reports offer business recommendations?
What happens when I filter searches by demographic groups?
Does family type capture marital status?
How is social class calculated?
Is your analysis representative of the overall population?
Why don’t I see data on consumers under 18 or over 74 years old?
What are ethnographic factors?
How do you calculate ethnographic factors?
How do I interpret the strength indicators next to ethnographic factors?
How do you size drivers in custom Trends reports?
What is a Jobs-to-be-Done report?
Data Sources for Jobs-to-be-Done
How should I think about the ranking and share of voice of Jobs?
How do you link jobs to microcultures from custom Trends reports?
How is Chinese Market Maturity calculated?
What does class mean in China?
What do the family types mean in China?
What does class mean in Mexico?