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New Features


Video Walkthrough of MotivAI

Lux for Predictive Anthropology


Introducing Predictive Anthropology

How we understand culture

What is our Predictive Anthropology Platform?

How Lux for Predictive Anthropology compares to others

Foresight: Why the STEEP Model Falls Short in Capturing Human-Centric Market Dynamics

Cultural maturity & population

Cultural maturity

What is the maturity curve?

Using the maturity model

What is volatility?

What is the Zone of Innovation?

How does Lux predict future states?

Why do the predictions anticipate different time frames?

Why doesn’t cultural maturity match my product’s maturity?

Why is a culture growing when sales are declining?

How should I enter a market that’s an established idea?

Why are different cultures growing at different rates?


Population

What is population?

How to use population in conjunction with maturity

How is the population size calculated?

Population not changing when adding search terms?


What is microculture/insight card maturity and population?

Does maturity and population change monthly?

Why did the maturity decrease between two time frames?

Socio-demographics

Reading the demographics

What happens when I filter searches by demographic groups?

What is education?

What does income mean?

Does family type capture marital status?

How is social class calculated?

Is your analysis representative of the overall population?

Why don’t I see data on consumers under 18 or over 74 years old?

Data, calculations & algorithms

What data sources do you use?

How accurate are your predictions?

What is a vector database?

How do you handle digital noise/manipulation campaigns? ****

How does the algorithm ensure you’re not amplifying the loudest voice?

Why are consumer verbatims not provided?

Is there a way to identify the dominant social channels from my search?

MotivAI & Analyst Inquiry


Overview

Understanding MotivAI: Your Guide to Advanced Ethnographic Analysis

What is the MotivAI Research Assistant?

What is a MotivAI theme profile?

New Feature! Export for Predictive Anthropology

Getting started

How to access MotivAI?

How to ask MotivAI a question.

Reading an insight card

Diving deeper into an insight card

How should I prioritize insight cards?

What are related projects?

What are the latest insights?

Why does it take around 3 minutes for MotivAI to process the results of a search?

MotivAI assistant

How do I open MotivAI Assistant?

Assistant: Tensions, Tempo, Patterns

How is the MotivAI Assistant built?

What kinds of tasks can I perform with Assistant?

Asking consumer-centric questions

Good questions to ask MotivAI

What can’t MotivAI do (yet)?

Why do I get different results from similar questions?

Why does the same question give different results?

How do I ask questions about specific demographic groups?

Example question formats for MotivAI

Analyst inquiry

What is an analyst inquiry?

How do I book an analyst inquiry?

How long does booking an inquiry take?

What does an inquiry include?

Tips for analyst inquiries

Lux MotivBase Trends


Topics and Search on Trends

What is a topic?

Searching for topics on Lux MotivBase Trends

Searching for terms that need multiple topics

Filtering searches for different demographic groups

What is a macroculture vs. a microculture topic universe?

How should I pick topics for microcultures?

How should I choose between synonyms?

How do I search for topics not in the autocomplete list?

What is the recommended time frame for searches?

Can I monitor my brand with Lux MotivBase Trends?

Navigating the app

Creating, naming, and saving workspaces

Sharing workspaces

Comparing workspaces

Pinning searches you run often

Exporting searches to a PowerPoint presentation

Viewing more topics in the microculture universe

Self-serve cultural analysis

The Interpret Button

What are the stats in the Statistics & Demographics section?

What are the cultural themes reported by Motivbase?

How many topics should a search include for cultural analysis?

How do I interpret the microculture universe topics?

How do I know the sentiments around a topic?

Why do I see different topic universes in different, similar searches?

Should I worry if the articles in a cultural universe are old?

Ethnographic factors

What are ethnographic factors?

What is a motivation?

What is a value?

What is a fear?

What is an attitude?

How do you calculate ethnographic factors?

How do I interpret the strength indicators next to ethnographic factors?

Custom reports


Global reports